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Ace of fades

Design Brief

The objective is to craft a clear and highly visible store front sign to draw in customers. The business is situated on the bustling Melrose street in Los Angeles, demanding a sign that stands out amidst fierce competition. Additionally, I've created special merchandise, including hats and shirts, in celebration of the store's anniversary.

Solution

I started by observing other signs along Melrose and noticed a prevalence of colorful designs. Opting for a bold black sign struck me as a way to make the business stand out, aligning well with the overall branding. In the merchandise design, I incorporated a scissor and blade arrangement spelling out "LA".

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